Spitfire Strategies

Liv Kittel

Senior Account Manager

Liv Kittel is a creative communications strategist with a passion for finding smart solutions to big problems and empowering those around her to spark meaningful social change. Liv has an expertise in media analysis and an affinity for researching and writing.

Prior to joining Spitfire, Liv spent several years at Media Matters for America, cultivating prowess in media analysis, crisis communications and combatting media misinformation. Liv lead a large department of researchers and media monitors, and developed rapid response communications plans to defend a wide range of progressive priorities and organizations. A self-proclaimed generalist, Liv has a unique ability to synthesize large amounts of information and deftly extract salient messages on a broad spectrum of issues ranging from reproductive rights, to Latino media representation, to Net Neutrality.

At Media Matters, Liv developed extensive experience in shaping and changing news narratives, and her work has been cited by and influenced narratives in The New York Times, Huffington Post, The Washington Post, on MSNBC, CNN, Fox News, Comedy Central’s The Daily Show and more.

Liv has spent years honing leadership skills and is at her best when she’s empowering others to achieve their goals. After spearheading Media Matters’ first-ever standardized onboarding, development and mentorship programs, Liv discovered she is never more energized than when she is driving equity in the workplace, whether that’s mentoring women or consulting executive leadership on implicit biases and improving employee retention.


moreless about Liv

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By Kristen Grimm

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SmartChart.org: Guiding strategic communication planning for 15 years and counting

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By Kristen Grimm

The same week I started Spitfire in 2002, Chris DeCardy – my mentor and the first person to hire me many years earlier – asked if I could write up a memo about how to do communication planning. No problem! I told him I’d have it to him by the… (read more)

Making Sense of Messy Truths with Tamara Thompson

Jae Aron

By Jae Aron
Senior Account Executive

At Spitfire, we pride ourselves in our ability to use effective communication to make positive change in the world. But in an era of “truthiness” and “fake news,” breaking through the clutter is easier said than done. To make our messaging stick, we need to understand not only what people… (read more)

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