Spitfire Strategies

Michael Cole-Schwartz

Vice President

Michael Cole-Schwartz brings to Spitfire – and his clients – a passion for social change and more than a dozen years of experience in nonprofit communication strategy, message development, rapid response media relations and multimedia advocacy.
Michael works with clients on a variety of issues including expanding access to quality health care, protecting and restoring precious water resources and ensuring the dignity and equality of lesbian, gay, bisexual, transgender and queer (LGBTQ) people. Through programs of the Packard Foundation and the Robert Wood Johnson Foundation, he provides strategic communication counsel and capacity building support to state health advocacy organizations expanding coverage and increasing quality. In the environmental realm, Michael oversees Spitfire’s work with the Choose Clean Water coalition focusing on the Chesapeake Bay, the Charles Stewart Mott Foundation’s clean energy and Great Lakes freshwater work, as well as the American Forest Foundation. A skilled trainer, he helps clients learn how to build communication plans, ace television interviews, up their messaging game and plan winning campaigns.
Prior to joining the Spitfire team, Michael was on the front lines of the movement for LGBTQ equality as the director of communications at the Human Rights Campaign (HRC). He was a leader in the planning and implementation of campaigns to repeal “Don’t Ask, Don’t Tell,” expand the number of states with marriage equality and pass the Employment Non-Discrimination Act for the first time ever in the U.S. Senate. As a principal spokesperson for the organization, he appeared on television programs from Countdown with Keith Olbermann to Al Jazeera’s Inside Story, and in print publications from The Economist to People magazine.

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