Discovering the Activation Point



Ready to start persuading? Get
Discovering the Activation Point.

Support is great—but real change requires that your supporters get off the sidelines and into the game. Easier said than done, right? Now there’s a guide to show you how.

Discovering the Activation Point™ is a series of peer-reviewed, field-tested best practices, designed to turn passive supporters into active champions. Using this guide, you can:

•  Identify who you need to persuade in order to reach your goals;
•  Figure out how to get them to act; and
•  Think through when you want them to act.

Discovering the Activation Point was developed by the Communications Leadership Institute and Spitfire Strategies, and tested by The Curious Company and other experts in the academic, nonprofit and foundation worlds. Our thanks go to the Robert Wood Johnson Foundation, the David and Lucile Packard Foundation and the Open Society Institute for their generous support of this project.