Spitfire Tools

Now the tools you need are right at your fingertips. We know what makes for a successful, cost effective communications strategy. That’s why we’ve developed a set of carefully researched, experience based, straightforward and practical tools that deliver real results. We’ve shared these tools with some of the top foundations and social change organizations on the planet, and we know they work.

The best news is, we gladly give these resources away for free. We want to get these valuable tools and resources into the hands of as many nonprofits and foundations as possible, so we encourage you to use them and share them widely.

And because we use these tools in our own work, we’re constantly refining them. Let us know what you think at We want to hear from you.


Smart Chart 3.0TM


Reaching big goals takes a sound strategy. The Smart Chart offers a step-by-step approach that starts with your goal, helps you define concrete planning objectives, and ends with a communications plan that’s realistic, practical, and above all else, smart.

Get the Smart Chart and make your plan come together today.

Discovering The Activation PointTM


Is this the best time to step onto the communications ice? To get the timing right, and to learn other field-tested best practices for turning passive supporters into active champions, check out Discovering the Activation Point.

The Just Enough Planning GuideTM


Charting the course for your social change campaign can be scary. Plan too much, and you’ll never get your campaign off the drawing board. Plan too little and you may crash and burn.

We worked with veterans of large and small campaigns to build a tool that walks you through the critical steps for staying on course. For a not-too-little, not-too-much planning experience, get the Just Enough Planning Guide.