Spitfire Strategies

Communication
Communication

At Spitfire, we work with you to outsmart your toughest challenges.

Think of us as your rapid-response team of experts, available as much or as little as you want.

Need to learn how to communicate with the media about your issues? We’ve got you covered.

Struggling to refresh your organization’s brand? We can help.

Trying to create a comprehensive communication plan that will help you advance your issue? Give us a call. 

We listen to you and help you make strategic decisions that move beyond basic communication activities to achieve the most impact.

We don’t believe in cookie-cutter solutions. The greatest impact comes from tailored, well-planned strategies. With a wide array of communication services, ranging from storytelling to messaging to research and analysis on your issues, Spitfire starts from the ground up and creates a plan that’s specific to your needs. Its how we’ve helped hundreds of clients make their goals a reality – and it’s how we’ll work with you to achieve yours.

Our clients are our partners, and we will collaborate with you every step of the way. Whether it’s identifying your most influential audiences, helping you through a crisis situation, implementing a social media strategy or creating an overarching communication plan to guide your work, we are ready to help you to make great things happen.

Using our research-based, strategic focus, along with expert tools like the Smart Chart 3.0™, we’ll help you create a comprehensive plan and stick to it – making sure everything you do helps you move the needle on your biggest issues. 

 

Communication Planning & Research 

Using our famous Smart Chart™, Spitfire will help you set specific, measurable goals; identify the audiences you need to move to reach those goals; determine what your audiences care about; conduct research to understand how to move those audiences; use those insights to craft tailored messages to resonate with those audiences; and wrap it all up in a detailed communication plan that will guide your outreach efforts and lead you to success. We’ll also set benchmarks you can use to assess your progress and make midcourse corrections when needed. From designing a strategy to providing counsel along the way, we offer full-service communication support.

 

Branding

Whether you want to refresh your current brand or promote a new one, we’ll help you understand your current positioning, envision where you want to be and then put a plan in place to make that vision a reality. From designing language that best reflects your organization’s mission to logos that get noticed, Spitfire will help you develop a brand that sets you apart from the competition.   

Digital Strategy & Social Media

From assessing your current digital activities to creating content to developing a whole new website or social media strategy, our digital expertise will help you make the most of your online activities. 

Audience Targeting & Messaging

We’ll help you figure out who you need to reach to meet your goals, figure out what they care about and develop finely tuned messages that will resonate with audiences and move them to action.  

Crisis Communication 

We know how to navigate tough spots, make the most of the situation and reach your audience quickly with messages that resonate. By tracking conversations in traditional and social media, identifying opportunities for a quick response, and crafting thoughtful, strategic messages, we’ll help you communicate your way through any crisis. 

Check out Spitfire’s Smart Plan, a tool to guide you through four simple steps to put a crisis communication plan in place today so it’s there when you need it.

Media Relations

We know how the media thinks, how to package your story to make it newsworthy, and how to make the most of your resources by targeting media most likely to reach your priority audiences. We’ll analyze the current news landscape, determine which journalists and outlets to target and build a tailored strategy for putting your organization at the center of the conversation. And we’ll help you implement that strategy, too. 

 

Storytelling

Creating a narrative is one of the most powerful ways to engage audiences. We will identify compelling stories that illustrate your work, turn those stories into attention-grabbing narratives and showcase your stories in ways that capture your audience’s attention and inspires action.

Implementation

Whether you need media outreach, new promotional materials, updates or a redesign of your website, an event organized, access to people on Capitol Hill or an all-out communication or policy campaign, Spitfire can give you the extra hands you need to turn a plan into action.  And we have a proven track record of delivering quality results.  

Putting the Thought into Thought Leadership

Kristen Grimm

By Kristen Grimm
President

Every month, Spitfire hosts a strategy lab where we discuss best practices or hear from external experts to improve our craft and make us smarter. For the March strategy lab, we held a special alumni edition, inviting former Spitfires to join current staff and explore a topic. Former Spitfire @KarleyKranich,… (read more)

Making History

A conversation with Spitfire President Kristen Grimm on the historic achievements of women — past, present and future.  It is well worth celebrating the accomplishments of women during Women’s History Month, but the fact is that women are making history every single day. That’s how Kristen Grimm sees it. Amy… (read more)

How Net Neutrality Became One of America’s Favorite Things

Jennifer Carnig

By Jennifer Carnig
Senior Vice President

At Spitfire, we’ve been engaged in the fight to preserve a free and open internet for nearly a decade, so we know how far we’ve come – and how far we still have to go. We’ve always understood that achieving the big victory of permanently preserving the open internet is… (read more)

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