Spitfire Strategies

Communication
Communication

At Spitfire, we work with you to outsmart your toughest challenges.

Think of us as your rapid-response team of experts, available as much or as little as you want.

Need to learn how to communicate with the media about your issues? We’ve got you covered.

Struggling to refresh your organization’s brand? We can help.

Trying to create a comprehensive communication plan that will help you advance your issue? Give us a call. 

We listen to you and help you make strategic decisions that move beyond basic communication activities to achieve the most impact.

We don’t believe in cookie-cutter solutions. The greatest impact comes from tailored, well-planned strategies. With a wide array of communication services, ranging from storytelling to messaging to research and analysis on your issues, Spitfire starts from the ground up and create a plan that’s specific to your needs. Its how we’ve helped hundreds of clients make their goals a reality – and it’s how we’ll work with you to achieve yours.

Our clients are our partners, and we will collaborate with you every step of the way. Whether it’s identifying your most influential audiences, helping you through a crisis situation, implementing a social media strategy or creating an overarching communication plan to guide your work, we are ready to help you to make great things happen.

Using our research-based, strategic focus, along with expert tools like the Smart Chart 3.0™, we’ll help you create a comprehensive plan and stick to it – making sure everything you do helps you move the needle on your biggest issues. 

 

Communication Planning & Research 

Using our famous Smart Chart™, Spitfire will help you set specific, measurable goals; identify the audiences you need to move to reach those goals; determine what your audiences care about; conduct research to understand how to move those audiences; use those insights to craft tailored messages to resonate with those audiences; and wrap it all up in a detailed communication plan that will guide your outreach efforts and lead you to success. We’ll also set benchmarks you can use to assess your progress and make midcourse corrections when needed. From designing a strategy to providing counsel along the way, we offer full-service communication support.

 

Branding

Whether you want to refresh your current brand or promote a new one, we’ll help you understand your current positioning, envision where you want to be and then put a plan in place to make that vision a reality. From designing language that best reflects your organization’s mission to logos that get noticed, Spitfire will help you develop a brand that sets you apart from the competition.   

Digital Strategy & Social Media

From assessing your current digital activities to creating content to developing a whole new website or social media strategy, our digital expertise will help you make the most of your online activities. 

Audience Targeting & Messaging

We’ll help you figure out who you need to reach to meet your goals, figure out what they care about and develop finely tuned messages that will resonate with audiences and move them to action.  

Crisis Communication 

We know how to navigate tough spots, make the most of the situation and reach your audience quickly with messages that resonate. By tracking conversations in traditional and social media, identifying opportunities for a quick response, and crafting thoughtful, strategic messages, we’ll help you communicate your way through any crisis. 

Check out Spitfire’s Smart Plan, a tool to guide you through four simple steps to put a crisis communication plan in place today so it’s there when you need it.

Media Relations

We know how the media thinks, how to package your story to make it newsworthy, and how to make the most of your resources by targeting media most likely to reach your priority audiences. We’ll analyze the current news landscape, determine which journalists and outlets to target and build a tailored strategy for putting your organization at the center of the conversation. And we’ll help you implement that strategy, too. 

 

Storytelling

Creating a narrative is one of the most powerful ways to engage audiences. We will identify compelling stories that illustrate your work, turn those stories into attention-grabbing narratives and showcase your stories in ways that capture your audience’s attention and inspires action.

Implementation

Whether you need media outreach, new promotional materials, updates or a redesign of your website, an event organized, access to people on Capitol Hill or an all-out communication or policy campaign, Spitfire can give you the extra hands you need to turn a plan into action.  And we have a proven track record of delivering quality results.  

How Stories Can Help You Break through Barriers When Fact-Based Arguments Fall Short

Liv Kittel

By Liv Kittel
Senior Account Manager

As the dust from November 8 begins to settle, many are trying to reconcile Donald Trump’s Electoral College success with the fact that he spent the vast majority of his campaign pushing messages that were at odds with commonly accepted facts. Others are beginning to connect the dots between Trump’s… (read more)

Spitfire Spotlight: Liv Kittel

Get to know one of our newest Senior Account Managers, Liv Kittel! Where were you before Spitfire? I spent several years at Media Matters for America, cultivating expertise in media analysis, crisis communication and combating right-wing media misinformation. I led a large department of researchers and media monitors, and developed… (read more)

A Better Way to Explain Your Data

You’ve got a really complicated concept to explain and it’s really important that your target audience understand it. Do you: Pull together a PowerPoint presentation with 38 slides filled with data analysis written in 12 point font? Write a 1200 word blog post accompanied by charts, graphs and an annotated… (read more)

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