GuideStar.org  

Following its mission to “revolutionize philanthropy with information,” GuideStar provides nonprofits, funders and individual donors with a wealth of tools and resources, including promotional opportunities, Web development assistance, and fundraising tools. With the majority of the site’s tools available at no cost, GuideStar offers reliable, unbiased information, peer-to-peer learning opportunities, and, with over 20,000 site visitors each day, a host of online outreach opportunities.

The site profiles most nonprofit organizations with a tax deductible status, providing financial information, publicly filed tax forms, activities and accomplishments, contact information, and more - all in an easy-to-use searchable database.

Here are just a few ways you can use GuideStar to benefit your organization:

• Promote your organization to donors, foundations and businesses - GuideStar encourages nonprofits to post press releases, newsletters, a Web site link, and other information to its site.
• Post and read ads in GuideStar’s marketplace.
• Receive free Web development and design assistance.
• Be included automatically on other sites, such as Network for Good and JustGive.
• Sign up to receive donations online.

This site is also an important reminder to nonprofits to take advantage of their IRS Form 990 - making sure to fill out sections like “organizational accomplishments” accurately and completely - as funders and other organizations can review this public information online.

Foundations, businesses and other donors interested in investing in nonprofits will find this a great place to start their research. Funders can also subscribe to an advanced package that provides more detailed information on nonprofits and the philanthropic world.