Want Influence? Eliminate Your Blind Spots
From reducing gun violence to getting Americans off the couch and active to keeping children safe from climate change, organizations working to make the world a better place have strong ambitions. To succeed, identifying their target audience and pinpointing a decision maker is half the battle – but it won't get them over the finish line. To reach their big change goals, organizations need a strategy for influencing those decision makers to do what they need them to do. With blind spots threatening to derail even the best intentions at every turn, groups that don't plan for influence often fail.
In response, Spitfire Strategies created Want Influence? Eliminate Your Blind Spots. This new guide aims to help nonprofits break down these barriers and plot a strong course for wielding their influence to create successful social change.