Spitfire Strategies

Three Things Communicators Can Learn from Pepsi’s Failed Ad

Jackeline Stewart

By Jackeline Stewart
Director

Prita Kohli

By Prita Kohli
Manager, Special Projects Office of the President

  The worst part of the Pepsi commercial is when Kendall decides to protest racism by making a black woman hold her wig. pic.twitter.com/NEfSwXqJvm — Sean Kent (@seankent) April 5, 2017 This week, Pepsi released a protest-inspired ad featuring Kendall Jenner that went viral…but probably not in the way they… (read more)

It’s Okay If You Don’t Like “This Is Us,” But It’s Important to Know Your Audience Might

Twanna A. Hines

By Twanna A. Hines
Director, AndACTION

Here’s the thing: People love movies and TV shows. Even if you limit your intake of pop culture to nibbling NPR and the New Yorker, know that others – including untapped target audiences you may desperately attempt to reach – are feasting more broadly. In fact, according to recent research… (read more)

Our curious week at frank

Jamie Lee Kiles

By Jamie Lee Kiles
Senior Account Manager

Prita Kohli

By Prita Kohli
Manager, Special Projects Office of the President

Each year, hundreds of social change communicators, researchers, students, authors and experts descend on Gainesville to come together and learn for frank. And anyone who knows the Spitfire crew knows we aren’t ones to miss a party, particularly one focused on communicating for social good. The theme this year was… (read more)

Spitfire Spotlight: Twanna A. Hines

Meet Twanna A. Hines, the director of Spitfire’s AndACTION!  What’s your role at Spitfire’s AndACTION? I’m the project’s director. AndACTION connects the film and television industries to nonprofits working on issues that appear in their films and TV shows. Not only do we give nonprofits a heads up about what… (read more)

Spitfire Spotlight: Jen Thom

Get to know one of our newest directors, Jen Thom! How are you sparking change as a Spitfire these days? Right now I am working with a few different clients on training and strategic planning to set them up for big wins in the coming year. Our team is working… (read more)

Pop Culture as a Powerful Force for Narrative Change

Kristen Grimm

By Kristen Grimm
President

New pop culture tools and resources let groups start important conversations around issue-oriented film and television storylines Reposted from Change Agent, the biannual publication of The Communications Network. We all tell ourselves stories. There’s a story of how each workday goes—psychologists call these behavioral scripts—and there are larger narratives we… (read more)

How Stories Can Help You Break through Barriers When Fact-Based Arguments Fall Short

Liv Kittel

By Liv Kittel
Senior Account Manager

As the dust from November 8 begins to settle, many are trying to reconcile Donald Trump’s Electoral College success with the fact that he spent the vast majority of his campaign pushing messages that were at odds with commonly accepted facts. Others are beginning to connect the dots between Trump’s… (read more)

Spitfire Spotlight: Liv Kittel

Get to know one of our newest Senior Account Managers, Liv Kittel! Where were you before Spitfire? I spent several years at Media Matters for America, cultivating expertise in media analysis, crisis communication and combating right-wing media misinformation. I led a large department of researchers and media monitors, and developed… (read more)

#SpitfireVotes

Shadya Tuason

By Shadya Tuason
Account Coordinator

Everybody’s talking about the election, so Spitfires took some time to share our thoughts and experiences on Election Day 2016. Follow along with #SpitfireVotes! Sam: This election is particularly important to me – and it goes back to the first President Clinton’s reelection. That year, my mom was explaining to… (read more)

A Better Way to Explain Your Data

Katie Test

By Katie Test
Vice President

You’ve got a really complicated concept to explain and it’s really important that your target audience understand it. Do you: Pull together a PowerPoint presentation with 38 slides filled with data analysis written in 12 point font? Write a 1200 word blog post accompanied by charts, graphs and an annotated… (read more)

“This has been a tremendous eye opener. It shows us how to pull the aspects of communications skills, from the message, to the audience. It forced us to identify our strengths and our weaknesses in an effort to become more strategic in how we prepare our messages and communicate them.”

- Training Participant

How Stories Can Help You Break through Barriers When Fact-Based Arguments Fall Short

Liv Kittel

By Liv Kittel
Senior Account Manager

As the dust from November 8 begins to settle, many are trying to reconcile Donald Trump’s Electoral College success with the fact that he spent the vast majority of his campaign pushing messages that were at odds with commonly accepted facts. Others are beginning to connect the dots between Trump’s… (read more)

Spitfire Spotlight: Liv Kittel

Get to know one of our newest Senior Account Managers, Liv Kittel! Where were you before Spitfire? I spent several years at Media Matters for America, cultivating expertise in media analysis, crisis communication and combating right-wing media misinformation. I led a large department of researchers and media monitors, and developed… (read more)

A Better Way to Explain Your Data

Katie Test

By Katie Test
Vice President

You’ve got a really complicated concept to explain and it’s really important that your target audience understand it. Do you: Pull together a PowerPoint presentation with 38 slides filled with data analysis written in 12 point font? Write a 1200 word blog post accompanied by charts, graphs and an annotated… (read more)

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