Just Enough Planning Guide Acknowledgements

The Just Enough Planning Guide was a team effort. Spitfire Strategies partnered with a diverse team of planning experts and campaign veterans to make this tool the go-to resource for campaign planning. To them, we offer our gratitude.

Barry Gold, Gordon and Betty Moore Foundation
Special thanks to Barry Gold, Marine Conservation Initiative Lead for the Gordon and Betty Moore Foundation. He recognized the need for a new, more flexible, campaign planning tool, and we are thankful for his vision, his generous support, and his guidance throughout the process.

Our guides to the campaign planning process

• Heather Booth, Midwest Academy
• John Bouman, Sargent Shriver National Center on Poverty Law
• Tim Burga, Ohio AFL-CIO
• Laurie Cooper, Alaska Wilderness League
• Tony Foleno, Ad Council
• Myrna Greenfield, Oxfam America
• Ilyse Hogue, MoveOn.org
• Matt James, The Henry J. Kaiser Family Foundation
• Brett Jenks, RARE
• Andrea Kavanaugh, Pew Environment Group, The Pew Charitable Trusts
• Peter Knights, WildAid
• Rob Michalek, Ben & Jerry’s
• Michael Perry, Lake Research Partners
• Duane Peterson, Business Leaders for Sensible Priorities
• Ron Pollack, Families USA
• Hans Riemer, Rock the Vote
• Russell Stevens, SS+K
• Marcia Trask, Adobe
• Wendy Wendlandt, U.S. PIRG

The expert panel who helped us get the guide right

• Jessica Donze Black, Campaign to End Obesity
• Elizabeth Buchanan, SEIU
• Mike Donilon, The Glover Park Group
• Daniel Katz, The Overbrook Foundation
• Anu Rangappa, Dewey Square Group
• Tarek Rizk, The Aspen Institute (who also wrote the coalition section)
• Bill Roberts, Beldon Fund
• Mark Rovner, Sea Change Strategies (who wrote the fundraising section)
• Cristina Uribe, Next Rung Strategies
• Richard Wiles, Environmental Working Group

Partners who made the appendix a campaign planner’s library

• Katya Andresen, Network for Good
• Edith Asibey, Asibey Consulting
• Will Novy-Hildesley, Peregrine Strategic Consulting
• Cyndi Samuels, Cobblestone Associates, LLC
• Nancy Schwartz, Nancy Schwartz & Company
• Diane Tompkins, The Curious Company
• Heath Wickline, Underground

The pioneers who tested the guide and helped us make it user-friendly

• Mark Dessauer, Active Living by Design
• Lauren Shaham, American Association of Homes and Services for the Aging
• Rich Huddleston, Tara Manthey, Ginny Blankenship, Pat Bodenhamer, and Candice Smith at Arkansas Advocates for Children and Families
• Aaron Doeppers, Campaign for Tobacco-Free Kids
• Megan Baker, Canadian Parks and Wilderness Society
• Laura Guerra-Cardus and Barbara Best, Children’s Defense Fund
• Jane Baird, Connecticut Children’s Medical Center
• Doug Rader and Sara Biscoe, Environmental Defense Fund
• Tafarai Bayne, Figueroa Corridor Community Land Trust
• Genny Biggs, Gordon and Betty Moore Foundation
• Jennifer Litteral, Island Institute
• Bob Duncan, Le Bonheur Children’s Medical Center
• Cheryl Graeve, League of Women Voters