If knowledge alone was enough to inspire action and spur change, the world would already be a better place. Yet time and again people report knowing - and even caring - about an issue, but still don't act. Real change requires action, and the key to moving people from knowledge to action is persuasion.

Welcome to the Activation Point, where you will find best practices for planning for persuasion, tailored to the unique needs of social change organizations. The Activation Point is a publication of the Communications Leadership Institute™ and Spitfire Strategies.

Discovering the Activation Point is the first-ever look at the tried and true work of leading thinkers on persuasion through a nonprofit lens. Vetted by a panel of experts from the academic, foundation and nonprofit worlds and tested by qualitative research conducted by The Curious Company, the result is a comprehensive guide of best practices that nonprofits can draw on as they plan to persuade.

The Activation Point builds on the Spitfire Strategies Smart Chart™ and focuses specifically on strategies for helping social change organizations think through how they can incorporate persuasion into their communications efforts. This report can help nonprofits create, identify and leverage their own activation points.

Download Discovering the Activation Point, related case studies and other information now!

Visit the Communications Network to download an interactive presentation of the Activation Point given by Kristen Grimm of Spitfire Strategies.