| 2010 Webinar Series |
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Spitfire Strategies has taught hundreds of nonprofit leaders how to be better communicators – now it’s your turn!
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The Details
Register for the 2010 Webinar Series
8-Webinar Series Pass (Register by April 13th)
4-Webinar Series Pass (Register by May 4th)
Policymaker Outreach 101 (April 13th) Engaging policymakers is a great way to amplify the impact of your work. This introductory webinar focuses on answering the three key questions of smart policymaker engagement. 1. Who do we start with? 2. What do we ask for, and how do we stay on the right side of the lobbying line? 3. How do we connect our work with the policymaker’s interests? Spitfire offers practical strategies for turning an initial call into a lasting relationship with your targeted policymakers
Smart Chart 3.0™ (May 4th) Developed by Spitfire Strategies, the Smart Chart is an easy-to-use strategic communications planning tool that offers a practical approach to developing successful communications programs. During this fun, interactive webinar, you’ll be led through the choices that must be made to put a successful plan in place. Requiring you to lead with strategy rather than tactics, the Smart Chart ensures that strategy drives communications, and helps build the strong foundation your organization needs to achieve its goals.
Extreme PowerPoint Makeover (June 1st) Great PowerPoint presentations begin with strong content. During this webinar you will learn how to ground your presentation in your overall communications strategy and make it work harder for you. The session also covers the four elements of effective presentation content. By the end of the training, you will have a plan for developing a new presentation or revamping an existing one.
Discovering the Activation Point™ (July 6th) Many social and behavioral change issues have significant public support, but this support is passive. There is a gap between people saying they care about something, and those actually motivated to do something about it. During this session, you’ll learn smart ways to bridge the gap between awareness and action with tips and strategies designed to engage and activate your audience.
Elevator Speech (August 3rd) You find yourself in an elevator with your biggest funder or the chair of the committee that’s considering your bill – what do you say? During this webinar you will learn how to craft a compelling way to describe your organization’s work and why it matters in 90 seconds or less. You’ll have the chance to apply what you learn as you critique other speeches and collect best practice tips for improving your own pitch.
Writing for Results (September 7th) The one-pager is an informational device, a persuasive tool, a cheat sheet and a calling card – it’s the Swiss Army Knife of collateral materials! Join us for this one hour interactive webinar and you’ll walk away with tons of useful tips for building an effective one-pager that not only looks good, but also gets your message across.
Audience Targeting & Messaging (October 5th)
Crafting clear, compelling messages can sometimes seem like an impossible task. Help is on the way! This one hour interactive webinar will show you how to strategically identify the audiences most important to your efforts. You'll be introduced to Spitfire’s message box, a simple, intuitive tool designed to help you create strong, concise messages that will resonate with the people you most need to reach to achieve your objectives.
Internal Communications (November 2nd) A key to making sure everyone outside your organization understands your messages is often making sure everyone inside the organization is on message. During this one-hour interactive webinar, participants get tips for getting everyone on the same page in order to have greater external impact. As part of this session, we will also review strategies for evaluating internal communications capacity and prioritizing activities.
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Logistics: All webinars begin on the dates listed below at 1:00 pm Eastern Time / 10:00 am Pacific Time. Participants must register for individual webinars by 9:00 am Eastern Time on the day of the webinar. Participants must register for the series pass by 9:00 am Eastern Time on the day of the first webinar. Web access and dial-in information will be provided by email, when registration is complete.
Cost: Each webinar costs $50. Access for one person to four webinars in this series costs $175. A full series pass, offering one person access to all eight webinars, costs $325.
Contact: If you have questions about the webinar series or an individual webinar, call Adam Rankin at
(202)293-6200 x 222 or send Adam an
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.