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Piper Kerman brings 16 years of experience in interactive communications, branding and marketing to Spitfire Strategies following years as an agency creative director and as an independent consultant. At Spitfire, she has worked on a range of issues from justice reform, public health accreditation and international population to media policy. Clients include the Robert Wood Johnson Foundation, the David and Lucille Packard Foundation, the Open Society Institute, Grantmakers in Film and Electronic Media, the National Environmental Education Foundation, College Summit, the League of Women Voters and the National Housing Trust.
In addition to helping our clients with communications planning and implementation and guiding creative services projects for interactive and print communications, Piper is a frequent trainer, leading sessions for Spitfire’s nonprofit and foundation clients on topics from online communications and Web site development to communications planning, as well as effective use of narrative. She was part of the team that researched and developed Spitfire’s Discovering the Activation Point™.
Piper has a long track record of conceiving and implementing integrated communications strategies that include award-winning Web sites and interactive marketing, television advertising, print and promotions. Her past clients include Sprint, Cendant Corporation, The New Republic, ESPN, and Condé Nast, and she led creative teams at interactive agencies and Web services firms such as i33 Communications, Commerce One, and Xceed. Prior to her marketing strategy work, Piper was a film and video producer, with producing and writing credits on Jets Insider, Speedvision, WalkFit with Kathy Smith and commercial clients including Sony, Murad, Select Comfort, Guthy-Renker, 24 Hour Fitness and Harper Collins. She is the author of the memoir Orange is the New Black: My Year in a Women’s Prison.
A native of Boston and an ardent Red Sox fan, Piper now lives in New York City.
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